The Digital Marketing Handbook

Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising.

The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer’s desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon and Nissan. Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analyzing your results to maximize performance.

Written by recognized industry expert and bestselling author, Simon Kingsnorth, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource. Also covering how to manage affiliates and partnerships to deliver highly targeted leads and provide customer service that achieves high review scores and builds loyalty, it is accompanied by online templates and interactive tools to use in practice. This book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns.

Table of Contents

01 How this book works

02 Building a high-converting, beautiful website

03 Optimizing your website to deliver top SEO results

04 Managing paid search for cost-effective results

05 Running display advertising that delivers brand value

06 Managing affiliates and partnerships to deliver highly targeted leads

07 Creating content that excites, informs and converts

08 Delivering organic and paid social media that grows your brand

09 Using analytics to interpret and optimize your results to maximize performance

10 Automating your email and CRM plans to deliver compelling digital communications

11 Using e-commerce and retail partners to scale your merchandizing

12 Providing customer service that delivers high review scores and builds loyalty

About the Author

Simon Kingsnorth is a senior digital leader and strategist with a core skillset in digital marketing, digital transformation and user experience. His specialities include paid search, SEO, social media, affiliate and email marketing, as well as website design and development, acquisition, CRM, analytics, targeting and personalization.