Software Product Management

مدیریت محصول نرم‌افزار (SPM) یکی از عوامل کلیدی موفقیت برای محصولات نرم‌افزاری و محصولات نرم‌افزارمحور است. این کتاب یک مرور جامع بر SPM ارائه می‌دهد که هم برای مبتدیان و هم برای مدیران محصول باتجربه مفید است. این کتاب شامل بهترین روش‌ها، متدولوژی و مباحث عمیق درباره استراتژی محصول، برنامه‌ریزی محصول، مشارکت در فعالیت‌های مدیریت استراتژیک و هماهنگی واحدهای عملیاتی شرکت است.

این کتاب بر اساس نتایج انجمن بین‌المللی مدیریت محصول نرم‌افزار (ISPMA®, SPM Body of Knowledge V.2) تدوین شده است. این انجمن متشکل از گروهی از متخصصان صنعت و پژوهش است که هدف آن ارتقای تعالی در مدیریت محصول نرم‌افزار در صنایع مختلف است. این کتاب می‌تواند به عنوان یک کتاب درسی برای آموزش‌های مبتنی بر ISPMA® و همچنین به عنوان راهنمایی برای علاقه‌مندان به SPM استفاده شود، که یکی از هیجان‌انگیزترین و چالش‌برانگیزترین حوزه‌های کسب‌وکار نرم‌افزار محسوب می‌شود.

Software Product Management (SPM) is a key success factor for software products and software-intensive products. This book gives a comprehensive overview on SPM for beginners as well as best practices, methodology and in-depth discussions for experienced product managers. This includes product strategy, product planning, participation in strategic management activities and orchestration of the functional units of the company. The book is based on the results of the International Software Product Management Association (ISPMA®, SPM Body of Knowledge V.2) which is led by a group of SPM experts from industry and research with the goal to foster software product management excellence across industries. This book can be used as textbook for ISPMA®-based education and as guide for anybody interested in SPM as one of the most exciting and challenging disciplines in the business of software.

What readers say:

“Software-intensive products are at the heart of many businesses, so product management is a paramount business activity. But how can businesses be perfect at it? This book is the answer. It is your vade mecum for all product management topics and aspects.”

Dr. Karl Michael Popp, Chief Product Expert and Senior Director Corporate Development, SAP SE, Walldorf, Germany.

“This new edition is a “must read” as well as “must have”, not just for every software product manager but for all the key stakeholders and decision makers connected with a software product business. And for all the business leaders in the software services industry aspiring to extend their success into software product business, here’s your definitive reference.”

Haragopal Mangipudi, Adjunct Professor, Indian Institute of Management, Bangalore, India; CEO, guNaka, Bangalore, India (formerly Infosys SVP and Global Head of Finacle).

“By reading and applying the lessons from the new book “Software Product Management: The ISPMA-Compliant Study Guide andHandbook”, you will gain strategic advice, practical techniques, and great insights into how to accelerate software product management (SPM) success. These practices and methods will be useful to executives and practitioners in this demanding area―and those who aspire to a level of software excellence―in both their current jobs and future careers, as they work to help organizations deliver superior value and effective software solutions to a world of increasingly demanding customers.”

Michael Eckhardt, Managing Director, CHASM Institute, Palo Alto, California, USA.

Table of Contents

1: Introduction  

2: Management of Software as a Business  

3: Product Strategy  

4: Product Planning  

5: Strategic Management  

6: Orchestration of an Organization’s Functional Areas  

7: SPM Today and Tomorrow  

About the Author

Hans-Bernd Kittlaus is the founder and CEO of InnoTivum Consulting (www.innotivum.com) and works as consultant and trainer for software organizations, in particular in the area of software product management. He is a founding board member and current chairman of ISPMA, and the author of numerous articles and books, a.o. “Software Product Management for Start-Ups – The ISPMA®-Compliant Handbook and Study Guide”, Springer, 2022.