Expressive Design Systems

Good design systems can help you create digital products with efficiency and consistency. But great design systems will support and strengthen your team’s creativity at the same time. In Expressive Design Systems, Yesenia Perez-Cruz shows you how to build useful, dependable systems that not only maintain harmony across your products, but also flex to accommodate inspiration and experimentation. Learn to communicate your creativity , collaborate across teams-and do so much more than standardize components.

Table of Contents

Chapter 1 Purpose and Principles

Chapter 2 The Process Behind the System

Chapter 3 Communicating Your Brand

Chapter 4 Making Room for Variation

Chapter 5 Managing Design Systems

About the Author

Yesenia Perez-Cruz is a design leader, public speaker, and writer based out of Philadelphia, Pennsylvania. Throughout her career, she’s helped countless teams strategize, design, and implement their brand identity and design systems. Currently, she leads a cross-functional team on the Polaris design system team at Shopify. Previously, as Senior Director of Product Design at Vox Media, she led the design system for Vox Media properties, including The Verge, Vox, and Eater.Yesenia has been a featured speaker at conferences around the world like An Event Apart, Design Matters, and SXSW Interactive on topics like web performance, responsive design, and design systems.