Agile Transformation

How can business leaders and organization development professionals enable their companies to succeed in a digital age? Use the second edition of Agile Transformation to improve business performance.

Packed full of practical advice, this new edition features updates on data-driven decision-making and the importance of putting it at the centre of mindset change and transformation to empower teams to make decisions. As well as updates to case studies, there is extended material on agile structures, including team alignment, developing agile culture and leadership.

Agile Transformation covers all aspects of business transformation, including why new operating models are needed, how to apply agile principles at scale, leveraging digital-native processes and why change managers need to think big but start small. It also looks at how to build and engage high-performing teams for change, how to tackle employee mindsets that can hinder agile adoption and why developing an agile business is not a reason to fail to plan. Featuring case studies from organizations including Amazon, Netflix and Vodafone, this is crucial reading for businesses wanting to effectively compete in the new world of work.

Table of Contents

01 A new operating system for a new operating environment

02 The agile business

03 A new agile operating system for business

04 Changing change management

05 Think big

06 Start small

07 Scale fast

08 Reinventing the organization

About the Author

Neil Perkin is the founder of Only Dead Fish, a consultancy which specializes in digital strategy, transformation and agility. Based in Sussex, UK, he has run marketing training and consulted on marketing transformation and capability with a variety of large, multi-national businesses and curates the Firestarters thought leadership series for Google UK. A regular keynote speaker, he has written for Econsultancy, Marketing Week and The Marketing Society and has been named by Sage as a ‘Top 100 Global Business Influencer’. He is also the author of Agile Transformation and the co-author of Building The Agile Business Through Digital Transformation, both published by Kogan Page.