Content Strategy for Mobile

You don’t get to decide which platform or device your customers use to access your content: they do. Mobile isn’t just smartphones, and it doesn’t necessarily mean you are on the move. It’s a proliferation of devices, platforms, and screensizes — from the tiniest “dumb” phones to the desktop web. How can you be sure that your content will work everywhere, all the time? Karen McGrane will teach you everything you need to get your content onto mobile devices (and more). You’ll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Along the way, you’ll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions. And all in the less time than it takes you to fly from New York to Chicago. Contents: Your Content, Now Mobile Content Before Platform Adaptive Content Strategy and Planning Writing and Editing Information Architecture People and Process

Table of Contents

1. Your Content, Now Mobile
2. Content Before Platform
3. Adaptive Content
4. Strategy and Planning
5. Writing and Editing
6. Information Architecture
7. People and Process

About the Author

If the internet is more awesome than it was in 1995, Karen would like to claim a very tiny piece of the credit. For more than fifteen years Karen has helped create more usable digital products through the power of user experience design and content strategy. She founded Bond Art + Science in 2006, and has led content strategy and information architecture engagements for The Atlantic, Fast Company, Franklin Templeton, and Fidelity. Previously, Karen helped build the User Experience practice at Razorfish, hired as the very first information architect and leaving as the VP and national lead for user experience. There she led major design initiatives for The New York Times, Condé Nast, Disney, and Citibank, and managed a diverse team of information architects, content strategists, and user researchers. Karen teaches Design Management in the MFA in Interaction Design program at the School of Visual Arts in New York, which aims to give students the skills they need to run successful projects, teams, and businesses. She is also VP of digital for consulting and venture capital firm Ignite Venture Partners. Karen’s only professional experience is in content strategy and user experience design, work she pursued after receiving an M.S. in Technical Communication from Rensselaer Polytechnic Institute, where she focused her research on interface design and usability.