The Business Value of Developer Relations

Discover the true value of Developer Relations as you learn to build and maintain positive relationships with your developer community. Use the principles laid out in this book to walk through your company goals and discover how you can formulate a plan tailored to your specific needs.

First you will understand the value of a technical community: why you need to foster a community and how to do it. Then you will learn how to be involved in community building on a daily basis: finding the right audience, walking the tightrope between representing the company and building a personal brand, in-person events, and more.

Featuring interviews with Developer Relations professionals from many successful companies including Red Hat, Google, Chef, Docker, Mozilla, SparkPost, Heroku, Twilio, CoreOS, and more, and with a foreword by Jono Bacon, The Business Value of Developer Relations is the perfect book for anyone who is working in the tech industry and wants to understand where DevRel is now and how to get involved. Don’t get left behind – join the community today.

What You’ll Learn

• Define community and sell community to your company
• Find, build, and engage with the community
• Determine how and when to hire community managers
• Build your own personal brand

Who This Book Is For

Any business leaders/owners/stakeholders in the tech industry, tech evangelists, community managers or developer advocates.

Table of Contents

Part I: What Is the Value of a Technical Community?

Chapter 1: An Introduction to Community

Chapter 2: Selling Community to Your Company

Chapter 3: Keeping a Pulse on the Community

Chapter 4: Measuring Your Success

Chapter 5: Building a Developer Relations Team

Part II: Building and Engaging with the Community

Chapter 6: Finding Your Community

Chapter 7: Building a Healthy Community

Chapter 8: In-Person Events: The How, Why, and Where

Chapter 9: Dealing with Common Community Issues

Chapter 10: Building Your Personal Brand

About the Author

Mary Thengvall is a connector of people at heart, both personally and professionally. She loves digging into the strategy of how to build and foster developer communities and has been doing so for over 10 years. After building community programs at O’Reilly Media, Chef Software, and SparkPost, she’s now consulting for companies looking to build out a Developer Relations strategy. She’s the author of the first book on Developer Relations: The Business Value of Developer Relations (Apress, 2018).

Mary is a co-host of Community Pulse, a podcast for community managers and developer evangelists who are looking for information on community building. She curates DevRel Weekly, a weekly newsletter that brings you a curated list of articles, job postings, and events every Thursday.

She is also a member of Prompt, a non-profit that encourages people to openly talk about mental illness in tech. She speaks at various conferences and events about building and fostering technical communities as well as how to prevent burnout in yourself and your team.