The Business Environment

  • ناشرPearson
  • سال انتشار2023
  • ویرایش1
  • زبانEnglish
  • تعداد صفحات535
  • شابک9781292417844

شناسه محصول: SKY-TKK-CODE-A3183 دسته: ,
برند: Pearson

محدوده قیمت: 1,277,000 تومان تا 3,041,000 تومان

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پرداخت امن

امکان پرداخت انلاین یا پرداخت حضروی درب منزل

ضمانت اصالت کالا

امکان پرداخت انلاین یا پرداخت حضروی درب منزل

7 روز گارانتی بازگشت وجه

امکان پرداخت انلاین یا پرداخت حضروی درب منزل

A deep dive into the internal and external environments in which a business operates today.

The Business Environment: A Global Perspective, 9th Edition, by Thompson, Worthington and Britton offers a comprehensive and accessible introduction to how local and international business environments operate. Employing a PESTLE model which is relevant to all industries, this best-selling textbook takes you through contexts, types of organisation and markets, dealing with contemporary issues in socioeconomic, political and legal structures.

The new edition offers a clear explanation of economics such as why the prices of the things you buy might go up or down, or why employment might be harder or easier to find at any given time. New chapters on the global Covid-19 pandemic and de-globalising factors, including Brexit, give an all-round perspective on how factors influence one another, and convey the complexity of the business environment. The wealth of contemporary case studies from local and international organisations, helps you put theory into practice.

Contents

Part One INTRODUCTION

1 Business organisations: the external environment

2 Business organisations: the internal environment

3 The global context of business

4 De-globalising factors: sovereignty, conflicts and political priorities

PART Two CONTEXTS

5 The political environment (P)

6 The macroeconomic environment (E)

7 The demographic, social and cultural context of business (S)

8 The resource context: people, technology and natural resources m

9 The legal environment (L) Martin Morgan-Taylor

10 The ethical and ecological environment (E)

PART Three FIRMS

11 Legal structures

12 Size structure of firms

13 Industrial structure

14 Government and business

PART Four MARKETS

15 The market system

16 Market structure

17 International markets and trade

18 Pandemics and Covid- 19

19 Governments and markets

PART Five CONCLUSION

20 Strategy and the changing environment David Orton

ناشرPearson
ویرایش1
زبانEnglish
سال انتشار2023
شابک9781292417844
تعداد صفحات535
قطعB5
کیفیتاورجینال انتشارات
نوع چاپرنگی, سیاه و سفید
نوع جلدجلد سخت, شومیز, طلقی

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محدوده قیمت: 1,277,000 تومان تا 3,041,000 تومان

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