The Business Environment
A Global PerspectiveEd Thompson, Ian Worthington, Chris Britton
- ناشرPearson
- سال انتشار2023
- ویرایش1
- زبانEnglish
- تعداد صفحات535
- شابک9781292417844
1,277,000 تومان – 3,041,000 تومانمحدوده قیمت: 1,277,000 تومان تا 3,041,000 تومان
تحویل اکسپرس
حمل رایگان سفارشات بالای 1 میلیون تومان
پرداخت امن
امکان پرداخت انلاین یا پرداخت حضروی درب منزل
ضمانت اصالت کالا
امکان پرداخت انلاین یا پرداخت حضروی درب منزل
7 روز گارانتی بازگشت وجه
امکان پرداخت انلاین یا پرداخت حضروی درب منزل
A deep dive into the internal and external environments in which a business operates today.
The Business Environment: A Global Perspective, 9th Edition, by Thompson, Worthington and Britton offers a comprehensive and accessible introduction to how local and international business environments operate. Employing a PESTLE model which is relevant to all industries, this best-selling textbook takes you through contexts, types of organisation and markets, dealing with contemporary issues in socioeconomic, political and legal structures.
The new edition offers a clear explanation of economics such as why the prices of the things you buy might go up or down, or why employment might be harder or easier to find at any given time. New chapters on the global Covid-19 pandemic and de-globalising factors, including Brexit, give an all-round perspective on how factors influence one another, and convey the complexity of the business environment. The wealth of contemporary case studies from local and international organisations, helps you put theory into practice.
Contents
Part One INTRODUCTION
1 Business organisations: the external environment
2 Business organisations: the internal environment
3 The global context of business
4 De-globalising factors: sovereignty, conflicts and political priorities
PART Two CONTEXTS
5 The political environment (P)
6 The macroeconomic environment (E)
7 The demographic, social and cultural context of business (S)
8 The resource context: people, technology and natural resources m
9 The legal environment (L) Martin Morgan-Taylor
10 The ethical and ecological environment (E)
PART Three FIRMS
11 Legal structures
12 Size structure of firms
13 Industrial structure
14 Government and business
PART Four MARKETS
15 The market system
16 Market structure
17 International markets and trade
18 Pandemics and Covid- 19
19 Governments and markets
PART Five CONCLUSION
20 Strategy and the changing environment David Orton
| ناشر | Pearson |
|---|---|
| ویرایش | 1 |
| زبان | English |
| سال انتشار | 2023 |
| شابک | 9781292417844 |
| تعداد صفحات | 535 |
| قطع | B5 |
| کیفیت | اورجینال انتشارات |
| نوع چاپ | رنگی, سیاه و سفید |
| نوع جلد | جلد سخت, شومیز, طلقی |
1,277,000 تومان – 3,041,000 تومانمحدوده قیمت: 1,277,000 تومان تا 3,041,000 تومان
محصولات مشابه
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